HealthCentral is a highly-targeted condition-specific site where inspirational patients and leading medical experts share information, health-related experiences and emotionally charged personal stories. HealthCentral provides clinical resources and actionable real-life support to those with life-changing conditions along with wellness advice and interactive tools. The site features Remedy Health Media’s award-winning empowerment initiative, Live Bold, Live Now™, which reflects the spirit of living boldly with a chronic condition. These real patient stories, in various multi-media formats, coupled with expert content drive action and influence treatment choices. The site also covers expert advice addressing the needs of the 50+ audience including health and wellness concerns (disease prevention, fitness, healthy eating, nutrition, relationships, weight loss, etc.) and conditions (heart disease, arthritis, menopause, COPD, mental health, sleep, vision, etc.) with answers and information from real experts to improve health outcomes for adults over age 50. Knowledge is power. HealthCentral’s reliable and relatable content reaches and engages patients who are primed to take action and provides them with powerful knowledge, empowering them with the confidence to advocate for their care.