Pharmaceutical Marketers Directory's Newsletter
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PMD UpdateHere are just some of the titles added to ThePMD.com database this month. As a subscriber, you'll get these and much more - automatically keeping you up-to-date on companies, people, and positions, Click here to access the online database or start your subscription to the industry's premiere information source. PMD ReFRESH Names Iqbal Husain, Alder Biopharmaceuticals, Inc., VP, Program & Portfolio Management Komal Joshi, Axcella Health, Director, Corporate Financial Planning Strategy Chris Marschall, Bausch & Lomb, VP, Marketing, Eye Care Jeff Tomlinson, Cempra Pharmaceuticals, Exec. Director, Analytics Bill Campbell, CSL Behring, SVP/GM, North America Harry Sacks, MD, Edge Therapeutics, Inc., VP, Clinical Development Erin Carr Coyle, Egalet Corporation, Clinical Research Associate Karen Glowacki, Eli Lilly and Company, Comm. Manager, Oncology Aarti Shah, Eli Lilly and Company, SVP/Chief Information Officer Eva Marquez, Eli Lilly and Company, Global Product Brand Director, Autoimmune Karen Lynch, EMD Serono, Inc., Assoc. Director, Global Strategic Insights, Oncology Robert Oaf, Fresenius Kabi USA, Sr. Contract Marketing Analyst Bradley Jesse, Fresenius Kabi USA, Sr. Marketing Manager, US Autotransfusion Greg Cox, Genentech, Inc., National Sales Director, Hematology Adam Turpcu, Genentech, Inc., Sr. Product Manager, Lucentis Mktg. Strategy Maud Woessner, Gilead Sciences, Inc., Director, Commercial Planning Sung Lee, Gilead Sciences, Inc., Sr. Director, Investor Relations Vincent Fisher, Gilead Sciences, Inc., Director, Commercial Strategy Kim Sablich, GlaxoSmithKline, VP, Primary Care Marketing Ewelina Chylicka, GlaxoSmithKline, Assoc. Brand Manager Megan Papadopoulos, GlaxoSmithKline, Marketing Manager, Brand Strategy, Immunology/Rare Diseases John Hong, GlaxoSmithKline, Global Regulatory Affairs Manager Steve Kinsey, GlaxoSmithKline, Customer Sales Manager, Amazon.com Mike Driscoll, GlaxoSmithKline, Regional Sales Director Mary Eldridge, GlaxoSmithKline, Digital Marketing & Media Manager Chris Green, Greater Than One, Director, Customer Service Relationship Management Chris Michalik, Grifols Diagnostic Solutions Inc., Assoc. Director, Alliance Products Value Chain & Americas Logistics Joann Ang, Grifols Diagnostic Solutions Inc., Global Communications Manager Kevin Crittenton, Grifols Diagnostic Solutions Inc., Head, Sales NA Ramon Bertran, Grifols USA, LLC, VP, IT, NA Mark Phillips, Grifols, Inc., Deputy Director, Commercial Analytics Ed Gemo, Halozyme Therapeutics, Inc., VP/CIO Frank Grillo, Harte Hanks, Chief Marketing Officer Karen Prange, Henry Schein, Inc., EVP, Global Animal Health, Med/Dental Surgical Group Adam Kohut, Henry Schein, Inc., Strategic Account Manager Megan McGroary, Horizon Pharma plc, Supply Chain Analyst Roy Anderson, Horizon Pharma, Inc., Group VP, Marketing Strategy & Commercial Development Justin Hays, Horizon Pharma, Inc., Sr. Product Manager Nadia Mahmud, Horizon Pharma, Inc., Sr. Manufacturing Operations Manager Lindsay Beaupre, ImmunoGen, Inc., Sr. Director, Human Resources David Starler, Indivior, Strategy, Planning & Governance Manager Tony D. Goodman, Indivior, Chief Business Development Officer Beatrice Rossa, Infinity Pharmaceuticals, Inc., Commercial Technology Manager Ulrich Goldmann, MD, Infinity Pharmaceuticals, Inc., SVP, Global Medical Affairs Maria Platsis, Integra Life Sciences, SVP, Corporate Development Jeffrey McLaughlin, Integra Life Sciences, Sales Specialist, Extremity Reconstruction Charles Yonan, Neurocrine Biosciences, Inc., Sr. Director, HEOR Gilles Cottier, Patheon, Inc., President, Pharma Development Services Mari Mansfield, Patheon, Inc., Sr. Director, External Communications Richard McLoone, Patterson Companies Inc., Director, Product Management Maitali Adhikari, PDC, IT Operations Coordinator Jeremy Morrissey, Pentax Medical Company, Director, Marketing Analytics Fara Goldberg, PerkinElmer Inc., Director, Corporate Communications Megan von Deesten, Pernix Therapeutics Holdings, Inc., Marketing Services Manager Jim Johnson, Pernix Therapeutics Holdings, Inc., VP, Sales Neurosciences John Sedor, Pernix Therapeutics Holdings, Inc., Chairman/Interim CEO Felicia Rodabaugh, Pharmaceutical Associates Inc., Product Development Manager Charles Buchalter, Pharmaceutical Innovations, Inc., President Eva Brandtner, PharmaCyte Biotech, Inc., Director, Diabetes Program Management Phil Adams, Pharmatek Laboratories, Inc., Director, Information Technology Jeffrey Steinberg, PharmAthene, Inc., VP, Corporate & Business Development Kristen Morgan, Pharmaxis Ltd., Alliance Management, Medical & RA Gaby Schumacher, Philips Healthcare, Sr. Manager, CS Sales & Mktg., Business Process Trisha Dowling, Pierre Fabre, e-Commerce Manager Estela Von Chong, PLx Pharma Inc., Regulatory Affairs Manager Joseph Masrud, Polysciences, Inc., Lab Products Business Manager W. Richey Neuman, MD, Portola Pharmaceuticals Inc., VP, Medical Affairs Vanessa Abrahams-John, Praxair Healthcare Services Inc., Director, Global Diversity Talent Acquisition Kathy Kuberka, Praxair Healthcare Services Inc., Director, Technology Planning Courtney Green, Precision Biologics, National Sales Manager Jeff Wilson, Premier Dental Products Company, VP, Head Strategy Patti LeLoup, Prestige Brands Inc., Group Director, Sales Operations Rachel Kwak, Prestige Brands Inc., Business Analytics Manager, National Accounts Seth Sternberger, Prestige Medical Inc., Director, DME Sales Sebastien Lacoste, Pride Mobility Products Corp., Director, International Sales, Europe/Middle East Michelle Hull, Principle Business Enterprises, Inc., Product Manager Cathryn Berlinski, Progenics Pharmaceuticals, Inc., Sr. Human Resources Manager Karen Carroll, Promedior, Inc., VP, Clinical Operations Penny Patterson, Promega Corporation, Sr. Director, Communications & Mktg. Services Anupama Gopalakrishnan, Promega Corporation, Global Product Manager Uriel Kusiatin, Provista Diagnostics, Inc., Chief Financial Officer Jeff Ripple, PruGen, Inc. Pharmaceuticals, Territory Sales Manager Jason Perry, Pulmatrix, Inc., Assoc. Director, Pharmaceutical Development Ray Mulvey, PuraCap Pharmaceutical, LLC, Co-Founder Manuel Mendez, QIAGEN Gmbh, SVP, Global Commercial Operations Misato Bosma-Miyamasu, QIAGEN Sciences, Inc., Head, MDx Technology Office, NA Achilles Cortez, QOL Medical, LLC, Corporate Project Manager Don Harangozo, Qosina, Sales Manager, West Coast Anna Muchnik, Quark Pharmaceuticals, Inc. USA, VP, Pre-Clinical & Pharmaceutical Development Ryan Wiggs, Quidel Corporation, Product Manager, Strategic Edward Russell, Quidel Corporation, SVP, Global Commercial Operations Nolan Bennett, Radius Health, Inc., Chief Information Officer Brent Hatzis-Schoch, Radius Health, Inc., SVP, Corporate Counsel Jennifer Beecham, Reata Pharmaceuticals, Inc., Strategy & Analytics Manager David Kao, Receptos, Inc., Exec. Director, Regulatory Affairs John Fazio, Relypsa, Inc., Director, Strategic Insights & Analytics Jim Roderick, Repligen Corporation, Procurement & Logistics Specialist Gus Fernandez, Republica, Production Director Jennifer Hunt, Retrophin, Inc., VP, Development Operations Sunita Babbar, Revance Therapeutics, Inc., Chief Operating Officer Cathy Folster, Rhythm, Clinical Operations Specialist Teresa Ellison, ROHO, Regional Sales Manager Segolene Balling, Romark Laboratories, L.C., Business Development Director Chris Emery, Rosetta Genomics, SVP, Marketing Ryan Howard, SAATI, VP, Monofilament Sales & Marketing, NA Fyodor Urnov, PhD, Sangamo BioSciences, Inc., VP, Discovery & Research Christoph Rentsch, Santhera Pharmaceuticals Holding AG, Chief Financial Officer Donald Holloran, Sarepta Therapeutics, Assoc. Director, Regulatory Affairs William Bonta, Scanlan International, Inc., Director, International Sales Jamie Gault, Scioderm, Inc., VP, Regulatory Affairs & Quality Simon Bedson, Vertex Pharmaceuticals Incorporated, SVP/GM, International Commercial Operations |
JULY 2016
PMD ReFRESH is the monthly newsletter of the Pharmaceutical Marketers Directory, providing a wealth of information, practical advice, human interest stories and personnel updates to the pharmaceutical marketing community High ClimberPete Mehr, principal, ZS Associates
Change is rapidly occurring in the healthcare industry, and so the goal is to stay nimble and flexible, said Pete Mehr, who was recently promoted to lead customer-centric marketing solutions at ZS Associates. With a PhD in economics and econometrics from Rutgers University, Mehr believes that data and analytics are critical to any business. Early on in his career he realized the importance of getting comfortable with data and using it to drive customer insights. For seven years Mehr worked in both retention marketing and acquisition marketing groups at AT&T, where he eventually became a district manager. He made his way into the health industry in 1997 when he joined a small life sciences consulting company. "The field was tremendously exciting compared to telecommunications," he recalled, "and I've been in the industry ever since." There was a lot of focus on sales when he first started out, but he noted how marketing and digital engagement quickly increased in the 2000s. Many life sciences companies began building up their marketing capabilities during that time. Before ZS, Mehr also served as chief strategy officer at Merkle. For Mehr, the main attraction of ZS was that many people in the company shared his view that "linking sales and marketing makes a ton of sense." He has been with ZS for three years and on July 1 assumed leadership of the customer-centric marketing solutions business, which focuses on engaging healthcare providers and patients to help improve the overall customer experience. Collaborative and entrepreneurial are two words he used when asked to describe the working environment at ZS. "We can gain insights from and collaborate with just about any resource across the globe," he said. He predicts the biggest challenge will be the pace of change in the industry and keeping up with customers who are advancing at such rapid speeds. "It's dynamic out there," Mehr said. "So one piece of advice I have for anyone who is just getting started in the working world is to get comfortable with change — don't shy away from it. Embrace it." WorkspaceAshik Desai, EVP of business growth and analytics, ContextMedia
What was your biggest break? Being asked to be an intern here at ContextMedia:Health a few years ago. Through my internship at ContextMedia:Health, I learned that we could impact the health of billions of patients, which was a scale that got me really excited. What's the best and/or worst part of your job? The best part of my job is working with my team. I wake up inspired by their commitment to innovation, growth, and ambition, to make us the leader in health-information technology. Who is the person you admire most in your area of work? ContextMedia:Health's CEO and founder Rishi Shah has been an instrumental mentor to me. In building ContextMedia:Health [when he was 20 years old], Rishi did a lot of early work as we fought tooth-and-nail to communicate the value of messaging at the point of care. What's the view like from your office/work area? Our office in New York is overlooking Bryant Park and the New York Public Library. In Chicago, we have panoramic views of the Chicago River, Lake Michigan, and downtown. How long is a typical meeting with clients? The average meeting is an hour, and the agenda covers everything from thinking creatively around innovation to understanding the efficacy of existing programs in the market. Does your office have a favorite lunch and/or after-hours place? To build on the communal atmosphere, we have catered lunch every day in our office for our entire team. After work, we love going to the rooftop bar at the Refinery Hotel. Where did you go to college? Did it help you prepare for your career? I went to Northwestern University. Northwestern encourages students to explore subjects beyond clinical medicine, so in addition to my pre-med classes, I majored in economics. I was constantly finding the intersection between business and healthcare. What books are you reading? When Breath Becomes Air by Dr. Paul Kalanithi, and Grit by Angela Duckworth What was your greatest professional challenge? One of my primary objectives is to get my team to embrace uncertainty. We recently committed to invest $100 million toward developing new and existing technology. As the young leader of an experienced team, this can be daunting, but everyone recognizes the opportunity, and the pace of growth here is both contagious and inspiring. Where will you be in five years? Our five-year plan is to grow into one of the largest health technology businesses in the world. If you were to write a book, what would the title be? Make Yourself Uncomfortable PMD InsiderWhy competing agencies are joining forces to give parents more time off The competition for creative talent has never been steeper. But even as agencies and tech firms battle it out to recruit the best and brightest, offering ever more competitive perks and benefits, a handful of firms are working together to collectively raise the bar on parental leave. Earlier this year, 11 creative companies announced the formation of the Pledge Parental Leave initiative, an ambitious effort to increase parental leave for creative employees across the country. Last week, nine more companies signed the pledge, bringing the total to 20. Among the current pledge takers are Co:Collective, Wolff Olins, frog and 72andSunny. Jules Erhardt, co-owner of digital product studio ustwo, is the driving force behind the pledge, which he hopes will soon become industry standard. Most parental leave policies "in our view are not quite satisfactory," he said, "If you're offering six weeks paid leave, that's just simply not enough." To be part of the initiative, all partners must promise four things: three months of paid leave for primary caregivers, three months of medical insurance, six months of job security and a commitment to transparency (all pledge takers are expected to post their policies online). Erhardt said that of the 20 partners, some enacted policies for the first time, some improved their policies and some had already exceeded the policies but simply wanted to lend their names to the campaign. Co:Collective, whose clients include YouTube and Aldo, was one of the group's founding members. While the six-year-old agency already had a three-month paid parental leave and insurance policy in place, it added the job security portion and placed its policy online for the first time. Kit Krugman, Co:Collective's chief curator, said the agency decided to work with its competitors on this issue because it was important to establish a "sustainable, creative community" — emphasis on sustainable. As it stands, the work-life balance inherent to agency life is one of the main obstacles to women reaching senior levels of leadership, she believes. "What often ends up happening is you reach a fork in the road where you have to make a decision between lifestyle choices and working at a creative company," said Krugman, "It doesn't have to be about your age or life stage in order to work here." But the pledge — unlike many parental leave policies in the US — goes beyond protecting women. Central to the pledge is that employers offer equal paid leave for fathers. In too many workplaces, "dads are especially encouraged not to take the full leave and come back to work as soon as possible," said Casey Hopkins, head of community at ustwo New York. Under federal law, employers must provide 12 weeks of unpaid leave to care for a newborn, but no paid leave is required. Currently, only four states require companies to offer some paid parental leave. Among creative agencies, policies vary widely, with some offering the state minimum and others going above and beyond. Last year, Brooklyn shop Huge introduced a "phase-back program" for mothers that allows them to negotiate a smooth transition back to work in the six months following parental leave. The current policy is that mothers receive 12 fully paid weeks off and fathers receive six. Though many employers believe they can't afford more generous parental leave policies, Erhardt believes such thinking is short sighted, and that better policies can ultimately save money for companies that rely on creative talent. The Pledge estimated that it would cost $20,000 more to recruit and train an employee with a salary of $100,000 than it would to offer that employee paid leave. Plus, training a new employee would take around 500 hours, approximates Erhardt. "Those are information gaps we need to fill," he said, "We really want to raise that level of awareness. it's not only a moral case, but a strong economic one."-Ilyse Liffreing |
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